Business Consulting - Clarifying the WHY, WHAT and HOW

My WHAT

1. WHY:
   Starting with the purpose, mission, and values of the company.
   Asking questions like "Why was this company founded?", "What is the company's ultimate goal?", and "What are the values and beliefs that guide the company?" to clarify the WHY of the company.
   This step is important as it helps to define the underlying motivation andpurpose of the company.
2. WHAT:
   Next, defining the products or services that the company offers.
   Asking questions like "What does the company sell?" and "What needs does the company's products or services meet?" to clarify the WHAT of the company.
   This step is important as it helps to define the company's core business and what it brings to the market.
3. HOW:
   Finally, defining how the company delivers its products or services.
   Asking questions like "What is the company's approach to delivering its products or services?", "What are the company's unique strengths or capabilities?", and "What are the company's processes and procedures for delivering its products or services?" to clarify the HOW of the company.
   This step is important as it helps to define the company's operational model and how it differentiates itself from its competitors.

As a result, a company can better clarify its purpose, its core business, and its operational model, and use this understanding to guide decision-making, develop strategies, and communicate with stakeholders.

My HOW

I follow a clear and structured process that includes the following steps:

1. Initial consultation:
   The first step is an initial consultation, where I meet with the client to discuss their needs, objectives, and challenges. This allows me to understand the client's business and to identify potential areas for improvement. Is the scope the entire business or are we talking about the sales strategy?
2. Assessment and analysis:
   Then I conduct a thorough assessment and analysis of the client's business. This can involve a review of financial statements, CRM processes, sales organization, marketing, and human resources. The goal is to identify strengths, weaknesses, opportunities, and threats (SWOT analysis) and to develop a clear understanding of the business.
3. Develop recommendations:
   Based on the assessment and analysis, I develop a set of concrete recommendations for the client. These recommendations may include strategies for improving operational efficiency, increasing revenue, reducing costs, improving customer satisfaction, or addressing other challenges identified during the assessment.
4. Implementation plan:
   Once the recommendations have been developed, I work with the client to develop an implementation plan. This plan outlines the steps that need to be taken to implement the recommendations and includes concrete timelines, budgets, and responsibilities.
5. Implementation:
   I work with the client to implement the recommendations outlined in the plan. This may involve training staff, restructuring processes, implementing new technologies, or other initiatives. I may also provide ongoing support to ensure that the implementation is successful.
6. Evaluation:
   After the implementation is complete, I evaluate with the client the results to determine whether the objectives were achieved. If necessary, appropriate adjustments can be made to ensure that the client continues to achieve their goals.

Overall, my goal is to provide the client with the tools and strategies they need to improve their business and achieve their objectives autonomously.